Rafael Rivera is Chief Executive Officer of the Professionals In Human Resources Association (PIHRA), the largest SHRM affiliate and a driving force in advancing HR leadership across California. He leads the organization’s strategic transformation, expanding its influence among members who collectively impact more than two million employees statewide.

Since 2010, Rafael has positioned PIHRA as a modern, innovative association connecting California’s HR community through education, advocacy, and collaboration. Under his leadership, PIHRA has expanded its professional and student communities, elevated continuing education and certification programs, and advanced the use of AI and other technologies to enhance member engagement and organizational performance.

With more than two decades of experience leading mission-driven and corporate organizations, Rafael is recognized for building growth-focused ecosystems that connect leaders, empower professionals, and shape the evolving world of work.