Rachel Donahue is Head of People at Pacsun, where she has spent the past year strengthening the company’s foundation across talent, culture, and community to help propel the brand into its next horizon of growth. She is known for bringing heart and discipline to the work, creating environments where people feel connected to something bigger than themselves and where culture shows up in action, not just messaging.

With more than two decades of leadership experience across fashion and retail brands including Aritzia, Saks Global, Tory Burch, and Macy’s, Rachel has partnered closely with executive teams to help shape organizations that can grow with confidence. Her approach blends structure with creativity, building leadership pipelines, modernizing talent strategies, and fostering cultures that feel as intentional and expressive as the brands they support.

Rachel began her career in education, a foundation that continues to influence her belief that strong communities drive strong businesses. Outside of work, she enjoys spending time with family and friends, often gathered around big meals filled with laughter, and whenever possible, finding her way to new destinations with her toes in the sand.